Don’t Be That Guy: The Website Investment That Pays You Back
You know the scene. You’re sitting at your desk trying to go unnoticed when your name is called. You’ve been summoned to the front. All eyes are on you as you are asked to explain the subject to the crowd. Except… You don’t know the answer. Now everyone knows you don’t know. And you feel […]
Title Tags: Don’t Suck Here!
I had finished my last set of squats at the gym when the woman working on the rack beside me exclaimed, “I’m so weak!” Her trainer grinned at me and chuckled. The woman is anything but weak. He shook his head, “You’re not weak, your technique sucks!” It’s true in so many things. You will […]
Demystifying USP: How to Craft Your Unique Selling Proposition
What is a USP? Is it an Undersized Sandpaper Project? It might feel like that if you don’t understand what it is. Especially if you find yourself on the spot trying to explain your company’s USP. Right about then, you’d want to explain why USP stood for United Spectacled Panthers or Untied Shoe Possibilities. USP […]
Beyond the Surface: The Critical Role of Alt Tags in Web Design
I’ll call him Mark. I didn’t know him well. He was tall, gangly, and awkward. He couldn’t catch a football, and you never saw him at a school dance. Of course, I don’t blame him. The girls either avoided him altogether or mocked him. He hung out in the library, a teacher’s classroom, or the […]
No More Escape Room Websites: How to Keep Visitors Engaged
Is your website a portal to the products or services your visitors seek, or is it an escape room? Escape rooms have been amazingly popular over the past decade or so. If you’ve never been in one, you and the rest of your team are “locked” in a themed room and are challenged to solve […]
Beating the 9-Second Window: Building Trust at the Speed of a Hummingbird’s Wings!
Recent research shows that the average website visitor leaves within the first 9 seconds. Nine! That’s long enough for the average person to blink slightly more than twice! So… in a little more than two blinks of an eye, your website has to do something to win a visitor over. The good news is that […]
Stop Guessing, Start Improving
So, I was feeling pretty good at the gym the other day. I’d even just set a new personal record. But it was time to do my cardio, a chore no one enjoys, so I set out putting one foot in front of the other. But something was wrong. My knee was hurting more with […]
Unleashing Your Website: Why You Need a Web Content Audit ASAP!
Imagine you need a car, but no one builds anything larger than motorcycles. Still, you have a need and an idea. So, you find a motorcycle mechanic and someone who can customize a body. After all the work, you end up with something like a car. But after you’ve used it for a little bit […]
AI for Dummies: How to Outsmart the Machines and Keep Your Job
In college, I was taught that playwrights were blocked from attending each other’s performances in Shakespeare’s day. My professor said they feared the other playwrights would go home after the performance and copy the script word for word. I don’t know if that’s true, but it does highlight the cumulative impact that the invention of […]