How Many Stores Does Your Business Really Have? The Multi-Door Website Approach
Your homepage isn’t your only storefront. Most small business websites rely on a single entry point—but your customers don’t all walk through the same door. The Multi-Door Website Approach helps you create targeted pages for specific services, making it easier for people (and search engines) to find exactly what they’re looking for. More doors = more traffic, better rankings, and higher conversions.
Website Metadata: What It Is and Why You’re Probably Doing It Wrong
Is your website not being found? Your metadata might be the silent culprit. I know that the word Metadata is terrifying to many. It sounds too technical. I get it. But don’t let it intimidate you. Like everything else in the world, it’s just a label. The concept is not that difficult. In fact, many […]
Stop Chasing Google Updates—Do This Instead
If you’ve had a website or worked with one for very long, you know one thing for certain. Google’s algorithm updates are relentless. It’s frustrating. About the time you think you have a handle on the last update, another one rolls out. It’s driven more than one website owner to throw up their hands in […]
How to Get Credible Backlinks from High-Quality Sites in Your Industry
As a small business owner, running a website can be overwhelming. After all, unless your business is that of a webmaster, you didn’t go into business to run websites. Nevertheless, your business needs a well-oiled website to succeed, so you dive in. But there are so many moving parts! That’s why I’m writing this article: […]
8 Keyword Mistakes That Are Killing Your Ranking
SEO can be confusing and even overwhelming. After all, it appears that search engines are continually updating their rules. That’s why I write these articles. To lay it out clearly for you and make it easy to follow. Following my blog regularly will help you keep up as search engines update and marketers learn more […]
The Power of Semantic SEO: How Google Understands Your Content
When I built my first website, ranking high in Google meant stuffing content with exact-match keywords. This made the content ugly, cumbersome, and difficult to read. Today, Google is far more sophisticated. Thanks to Semantic SEO, the search engine can understand the intent and context behind your content—not just the words you use. As a […]
How to Optimize Your Homepage for Better Engagement and Conversions
Everyone knows what a homepage is and why it exists. Right? Not based on a quick review of random websites. In fact, in many cases, I couldn’t tell what the designer or the company thought they were doing. One was nothing but a picture of a basic 3-bedroom ranch-style house and navigation. It was for […]
Why the “Online Brochure” Approach No Longer Works: Build an Effective Business Website
Once upon a time, a well-designed brochure was a business’s most powerful marketing tool. But in 2025, treating your website like an online brochure is a sure way to lose customers. To compete in today’s digital world, businesses need more than an online brochure—they need an effective business website that attracts, engages, and converts visitors. […]
Your Website is a Salesperson: Is it Selling or Scaring Customers Away?
Is your website effectively selling, or is it scaring customers away? Your website represents your business 24/7. It’s available to prospective customers when you are at home asleep, on vacation, or otherwise indisposed. But is it an effective representative? Can it answer their questions? Can it effectively guide your website visitors towards a purchase? It […]
Why Your Website Isn’t Generating Leads—And How to Fix It
Many still remember the 1989 movie, “The Field of Dreams” starring Kevin Costner. It is the story of a farmer who builds a baseball field in his cornfield that attracts the ghosts of baseball legends. This is the source of the famous quote (more accurately, misquote), “If you build it they will come.” And that […]