How to Get Credible Backlinks from High-Quality Sites in Your Industry
As a small business owner, running a website can be overwhelming. After all, unless your business is that of a webmaster, you didn’t go into business to run websites. Nevertheless, your business needs a well-oiled website to succeed, so you dive in. But there are so many moving parts! That’s why I’m writing this article: […]
8 Keyword Mistakes That Are Killing Your Ranking
SEO can be confusing and even overwhelming. After all, it appears that search engines are continually updating their rules. That’s why I write these articles. To lay it out clearly for you and make it easy to follow. Following my blog regularly will help you keep up as search engines update and marketers learn more […]
The Power of Semantic SEO: How Google Understands Your Content
When I built my first website, ranking high in Google meant stuffing content with exact-match keywords. This made the content ugly, cumbersome, and difficult to read. Today, Google is far more sophisticated. Thanks to Semantic SEO, the search engine can understand the intent and context behind your content—not just the words you use. As a […]
How to Optimize Your Homepage for Better Engagement and Conversions
Everyone knows what a homepage is and why it exists. Right? Not based on a quick review of random websites. In fact, in many cases, I couldn’t tell what the designer or the company thought they were doing. One was nothing but a picture of a basic 3-bedroom ranch-style house and navigation. It was for […]
Why the “Online Brochure” Approach No Longer Works: Build an Effective Business Website
Once upon a time, a well-designed brochure was a business’s most powerful marketing tool. But in 2025, treating your website like an online brochure is a sure way to lose customers. To compete in today’s digital world, businesses need more than an online brochure—they need an effective business website that attracts, engages, and converts visitors. […]
Your Website is a Salesperson: Is it Selling or Scaring Customers Away?
Is your website effectively selling, or is it scaring customers away? Your website represents your business 24/7. It’s available to prospective customers when you are at home asleep, on vacation, or otherwise indisposed. But is it an effective representative? Can it answer their questions? Can it effectively guide your website visitors towards a purchase? It […]
Why Your Website Isn’t Generating Leads—And How to Fix It
Many still remember the 1989 movie, “The Field of Dreams” starring Kevin Costner. It is the story of a farmer who builds a baseball field in his cornfield that attracts the ghosts of baseball legends. This is the source of the famous quote (more accurately, misquote), “If you build it they will come.” And that […]
Beyond Aesthetics: Why Pretty Websites Still Fail
The Problem with “Pretty” Picture this: It’s time for a new website. You shop around and find someone to build it and soon you have a beautiful, visually stunning website. You launch it eagerly, sure you will soon be inundated in work—only to hear crickets. Sadly, you’re not alone. This is a common trap. Actually, […]
Is Your Homepage a Dead End? Fix These 3 Common Mistakes
Remember the last time you went to a chic shopping district? Every store’s entrance and front window was designed to appeal to its ideal customer. And, often, this was done at great expense. Why? Because that’s what it takes to compete. The same is true for your website. Mostly, anyway. Why? Because the cost […]
The 5-Second Rule: Does Your Website Pass the First Impression Test?
A friend recommended a restaurant a few years ago, saying it had the most amazing Moroccan food. My wife and I adore Moroccan cuisine, so we couldn’t get there fast enough. But when we arrived? The storefront was filthy, the glass in the front door cracked, and much of the window putty was missing. We […]