How to Optimize Your Homepage for Better Engagement and Conversions
Everyone knows what a homepage is and why it exists. Right? Not based on a quick review of random websites. In fact, in many cases, I couldn’t tell what the designer or the company thought they were doing. One was nothing but a picture of a basic 3-bedroom ranch-style house and navigation. It was for […]
Why the “Online Brochure” Approach No Longer Works: Build an Effective Business Website
Once upon a time, a well-designed brochure was a business’s most powerful marketing tool. But in 2025, treating your website like an online brochure is a sure way to lose customers. To compete in today’s digital world, businesses need more than an online brochure—they need an effective business website that attracts, engages, and converts visitors. […]
The Content Audit Checklist: 10 Quick Fixes for a More Effective Website
Is your website working for you? Against you? Or is it working at all? Your website should be a boon to your business, driving sales 24/7. But outdated, unclear, or poorly structured content may drive your visitors away. The good news? You may not need a complete website overhaul to make impactful improvements. Use this […]
Your Website is a Salesperson: Is it Selling or Scaring Customers Away?
Is your website effectively selling, or is it scaring customers away? Your website represents your business 24/7. It’s available to prospective customers when you are at home asleep, on vacation, or otherwise indisposed. But is it an effective representative? Can it answer their questions? Can it effectively guide your website visitors towards a purchase? It […]
Why Your Website Isn’t Generating Leads—And How to Fix It
Many still remember the 1989 movie, “The Field of Dreams” starring Kevin Costner. It is the story of a farmer who builds a baseball field in his cornfield that attracts the ghosts of baseball legends. This is the source of the famous quote (more accurately, misquote), “If you build it they will come.” And that […]
Beyond Aesthetics: Why Pretty Websites Still Fail
The Problem with “Pretty” Picture this: It’s time for a new website. You shop around and find someone to build it and soon you have a beautiful, visually stunning website. You launch it eagerly, sure you will soon be inundated in work—only to hear crickets. Sadly, you’re not alone. This is a common trap. Actually, […]
Is Your Homepage a Dead End? Fix These 3 Common Mistakes
Remember the last time you went to a chic shopping district? Every store’s entrance and front window was designed to appeal to its ideal customer. And, often, this was done at great expense. Why? Because that’s what it takes to compete. The same is true for your website. Mostly, anyway. Why? Because the cost […]
The 5-Second Rule: Does Your Website Pass the First Impression Test?
A friend recommended a restaurant a few years ago, saying it had the most amazing Moroccan food. My wife and I adore Moroccan cuisine, so we couldn’t get there fast enough. But when we arrived? The storefront was filthy, the glass in the front door cracked, and much of the window putty was missing. We […]
The Website Tune-Up: How to Refresh Your Content for Better Conversions
Remember when you forgot to get your car tuned up? It started coughing on the way to pick up your date or on the way to an important meeting. Needless to say, it created problems. Your business’s website is just like your car. It needs periodic tune-ups to function efficiently. You might think of your […]
How to Implement a Strong Call-to-Action Strategy
I recently read a report that claimed 78% of websites lacked a strong Call-to-Action (CTA) strategy. I haven’t checked their documentation, but it matches my observation. The reason is simple: A strong CTA is more than just a “Click Here” button. It’s a very strategic directive that guides users toward a specific action—the business they […]