Your Website is a Salesperson: Is it Selling or Scaring Customers Away?
Is your website effectively selling, or is it scaring customers away? Your website represents your business 24/7. It’s available to prospective customers when you are at home asleep, on vacation, or otherwise indisposed. But is it an effective representative? Can it answer their questions? Can it effectively guide your website visitors towards a purchase? It […]
Why Your Website Isn’t Generating Leads—And How to Fix It
Many still remember the 1989 movie, “The Field of Dreams” starring Kevin Costner. It is the story of a farmer who builds a baseball field in his cornfield that attracts the ghosts of baseball legends. This is the source of the famous quote (more accurately, misquote), “If you build it they will come.” And that […]
Beyond Aesthetics: Why Pretty Websites Still Fail
The Problem with “Pretty” Picture this: It’s time for a new website. You shop around and find someone to build it and soon you have a beautiful, visually stunning website. You launch it eagerly, sure you will soon be inundated in work—only to hear crickets. Sadly, you’re not alone. This is a common trap. Actually, […]
Is Your Homepage a Dead End? Fix These 3 Common Mistakes
Remember the last time you went to a chic shopping district? Every store’s entrance and front window was designed to appeal to its ideal customer. And, often, this was done at great expense. Why? Because that’s what it takes to compete. The same is true for your website. Mostly, anyway. Why? Because the cost […]
The 5-Second Rule: Does Your Website Pass the First Impression Test?
A friend recommended a restaurant a few years ago, saying it had the most amazing Moroccan food. My wife and I adore Moroccan cuisine, so we couldn’t get there fast enough. But when we arrived? The storefront was filthy, the glass in the front door cracked, and much of the window putty was missing. We […]
The Website Tune-Up: How to Refresh Your Content for Better Conversions
Remember when you forgot to get your car tuned up? It started coughing on the way to pick up your date or on the way to an important meeting. Needless to say, it created problems. Your business’s website is just like your car. It needs periodic tune-ups to function efficiently. You might think of your […]
How to Implement a Strong Call-to-Action Strategy
I recently read a report that claimed 78% of websites lacked a strong Call-to-Action (CTA) strategy. I haven’t checked their documentation, but it matches my observation. The reason is simple: A strong CTA is more than just a “Click Here” button. It’s a very strategic directive that guides users toward a specific action—the business they […]
Unlocking Website Success: How to Use Long-Tail Keywords in Your Marketing Strategy
He must have been terrified. After all, he was about to fight a soldier that no one on his side of the battle was willing to face, and he had to do it all alone. That experienced soldier was massive, and he was a young, inexperienced boy who had never been in battle. How could […]
Is Your Website Just Playing the Game—Or Winning It?
The NFL’s biggest game of the year is next Sunday, so it seems a good time to discuss the difference between “playing the game” and success. The teams playing for the championship have done more than field a team and show up for the games. But far too often, small businesses do just that with […]
4 More Ways Your Website Could Be Holding Your Business Back
When we prepare for an important date, we take the time to ensure that everything is just right. That might mean a trip to a salon or a house cleaning. It means ensuring the car’s tank is full of gas, reservations are made, and all event tickets are in hand. So… Why don’t we give […]