Impact Web Content

Your Website Needs to Work—A Website Content Audit Makes Sure It Does.

Opens a new window to get you started! Let’s find out what your website is really saying—and how to make it work harder for your business.

Kurt Shinn - Website Content Audit Specialist - A strategic Website Content Audit blends SEO, UX, and messaging to turn your site into a high-performing, trust-building business tool.
Kurt Shinn - Site Content Audit Specialist - A strategic Website Content Audit blends SEO, UX, and messaging to turn your site into a high-performing, trust-building business tool.
Had I the opportunity, I would work with Kurt again, and again, and again
Angel W
Seal of certification Site Content Audit Specialist
AWAI Seal of Certification - Site Content Audit Specialist

The Problem Most Small Business Sites Face

Your website isn’t just a brochure. It’s your digital front door—and sometimes your only salesperson.

If it’s not pulling its weight, it’s not doing its job.

You can have perfect SEO and still lose the sale. You can have beautiful design and still confuse your visitors.
And if your messaging is unclear, it doesn’t matter how many people find you—they won’t stay.

That’s where a Website Content Audit comes in.

What Makes My Website Content Audit Different?

Most audits focus on one thing: search rankings.
But search traffic alone doesn’t pay the bills.

I focus on what turns clicks into customers.

As a certified Web Content Auditor and writer with a focus on marketing, I bring together the three forces behind a successful business website:

SEO – So you get found by the right people
UX – So visitors stay, explore, and take action
Messaging – So your site sounds like you and builds instant credibility

You won’t get a generic checklist. You’ll get a detailed, actionable roadmap to improve your visibility, your engagement, and your bottom line.

Why a Website Content Audit Is Worth It—Even Without AI

Even if AI wasn’t rewriting the rules of search, your website still needs to perform.

A Website Content Audit uncovers what’s working, what’s not, and where you’re losing opportunities—whether it’s on Google, mobile, or in your customer’s mind.

Here’s what we focus on:

Visibility: Optimized title tags, metadata, and on-page SEO to get you in front of the right people
Clarity: Messaging that communicates your value fast—because most visitors decide in seconds
Usability: A smooth, user-friendly experience that keeps people engaged
Credibility: A tone and design that build trust and help your site become a silent closer

Real Talk—What Happens When UX or Messaging Fails?

SEO alone won’t save a site with weak messaging or poor user experience.

🔒 It’s like buying traffic and locking the front door.
🍦Or worse, it’s like buying ten gallons of your favorite ice cream, taking two bites, and leaving the rest to melt on the counter.

That’s what happens when your site gets visitors—but doesn’t convert them.

A Website Content Audit fixes that.

Because a well-optimized site with clear messaging and intuitive design doesn’t just look better—it works better.

Why Work With Me? 

Most people who audit websites know SEO.
Some understand UX.
Very few can evaluate your copy, content structure, and brand tone with a writer’s eye.

I do all three—because your website isn’t just a technical asset. It’s a marketing tool, a reputation builder, and a conversation starter.

As a certified Web Content Auditor, as well as writer, and marketer, I help small businesses:

Align their message with what their audience really needs
Create a site that feels like an extension of their business
Stop wasting traffic—and start converting more of it

Claim Your Free AI-Readiness Assessment – Book a 30-minute video consultation now!

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Website Audit

Improve SEO, UX, and AI readiness in one comprehensive audit.

Copywriting

Clear, compelling page content that sets your business apart and speaks to both visitors and search engines.

Blog Writing

Keep your audience engaged and improve search visibility with regular, brand-aligned blog posts.

Book Your Free Consultation Now

Let’s Future-Proof Your Website—And Make It Work Harder for Your Business

 

In 2025 and beyond, an optimized website isn’t optional. Whether AI is crawling your content or a client is skimming your homepage, your site needs to deliver clarity, trust, and action.

With a Website Content Audit, you’ll walk away with a personalized roadmap to:

🔹 Improve search performance
🔹 Build credibility and trust

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