Storytelling in Content Marketing: 3 Powerful Ways to Use It
Storytelling isn’t just a creative touch—it’s a proven strategy for turning casual visitors into loyal clients. Learn how to incorporate narrative techniques throughout your website to establish trust, increase engagement, and make your message unforgettable.
SEO Writing for Humans: 7 Steps to Pleasing Google Without Sounding Like a Robot
If you’ve ever stared at your screen wondering how to write content that ranks and resonates, you’re not alone. Many small business owners and solo professionals struggle with balancing readability and optimization. The good news? SEO writing for humans isn’t about stuffing keywords or sounding like a machine—it’s about creating valuable, findable content your audience […]
The Call-to-Action Optimization: 9 Easy Tweaks for More Clicks
If your website isn’t converting, it might not be a traffic problem—it might be a button problem.
Your call-to-action (CTA) is more than a prompt—it’s your site’s most important sales pitch. This article breaks down how to improve your CTA strategy with clear, actionable tweaks that make it easier for visitors to say “yes.” From better wording to smarter placement, learn how to turn your buttons into conversion powerhouses—no redesign required.
How to Optimize Old Blog Posts for Better Search Rankings
Don’t start from scratch—start smarter. If you want to drive more traffic without writing new posts, it’s time to revisit and refresh your existing content. Optimizing old blog posts for SEO helps boost rankings, enhance user experience, and stretch your efforts further. Learn how to turn your blog’s back catalog into your biggest asset.
How Many Stores Does Your Business Really Have? The Multi-Door Website Approach
Your homepage isn’t your only storefront. Most small business websites rely on a single entry point—but your customers don’t all walk through the same door. The Multi-Door Website Approach helps you create targeted pages for specific services, making it easier for people (and search engines) to find exactly what they’re looking for. More doors = more traffic, better rankings, and higher conversions.
Website Metadata: What It Is and Why You’re Probably Doing It Wrong
Is your website not being found? Your metadata might be the silent culprit. I know that the word Metadata is terrifying to many. It sounds too technical. I get it. But don’t let it intimidate you. Like everything else in the world, it’s just a label. The concept is not that difficult. In fact, many […]
Stop Chasing Google Updates—Do This Instead
If you’ve had a website or worked with one for very long, you know one thing for certain. Google’s algorithm updates are relentless. It’s frustrating. About the time you think you have a handle on the last update, another one rolls out. It’s driven more than one website owner to throw up their hands in […]
How to Get Credible Backlinks from High-Quality Sites in Your Industry
As a small business owner, running a website can be overwhelming. After all, unless your business is that of a webmaster, you didn’t go into business to run websites. Nevertheless, your business needs a well-oiled website to succeed, so you dive in. But there are so many moving parts! That’s why I’m writing this article: […]
8 Keyword Mistakes That Are Killing Your Ranking
SEO can be confusing and even overwhelming. After all, it appears that search engines are continually updating their rules. That’s why I write these articles. To lay it out clearly for you and make it easy to follow. Following my blog regularly will help you keep up as search engines update and marketers learn more […]
The Power of Semantic SEO: How Google Understands Your Content
When I built my first website, ranking high in Google meant stuffing content with exact-match keywords. This made the content ugly, cumbersome, and difficult to read. Today, Google is far more sophisticated. Thanks to Semantic SEO, the search engine can understand the intent and context behind your content—not just the words you use. As a […]