How to Write Product Descriptions That Sell in 5 Steps: Boost Sales With Smart Copy
When it comes to turning browsers into buyers, the secret weapon hiding in plain sight is your product descriptions. Not the technical specifications. Not the fancy lifestyle photos. Not even the price. If you’re not writing product descriptions that sell, you’re leaving revenue on the table. This guide will show you how to craft product […]
The Website Performance Checklist: 10 Quick Fixes for a More Effective Website
Is your website helping your business grow—or quietly driving customers away?
Your website should act as your hardest-working employee, attracting, informing, and converting visitors around the clock. But unclear messaging, outdated content, or poor user experience might be holding you back. This website content audit checklist helps you quickly identify and fix common problems—without the need for a total site overhaul.
Conversion Copywriting Mistake: Why ‘We’ Statements Are Costing You Sales (Fix it in 1 Step)
Are ‘we’ statements hurting your website’s conversions? Learn why this common copywriting mistake turns off readers—and how a simple rewrite can boost sales fast.
Storytelling in Content Marketing: 3 Powerful Ways to Use It
Storytelling isn’t just a creative touch—it’s a proven strategy for turning casual visitors into loyal clients. Learn how to incorporate narrative techniques throughout your website to establish trust, increase engagement, and make your message unforgettable.
SEO Writing for Humans: 7 Steps to Pleasing Google Without Sounding Like a Robot
If you’ve ever stared at your screen wondering how to write content that ranks and resonates, you’re not alone. Many small business owners and solo professionals struggle with balancing readability and optimization. The good news? SEO writing for humans isn’t about stuffing keywords or sounding like a machine—it’s about creating valuable, findable content your audience […]
The Call-to-Action Optimization: 9 Easy Tweaks for More Clicks
If your website isn’t converting, it might not be a traffic problem—it might be a button problem.
Your call-to-action (CTA) is more than a prompt—it’s your site’s most important sales pitch. This article breaks down how to improve your CTA strategy with clear, actionable tweaks that make it easier for visitors to say “yes.” From better wording to smarter placement, learn how to turn your buttons into conversion powerhouses—no redesign required.
How to Optimize Old Blog Posts for Better Search Rankings
Don’t start from scratch—start smarter. If you want to drive more traffic without writing new posts, it’s time to revisit and refresh your existing content. Optimizing old blog posts for SEO helps boost rankings, enhance user experience, and stretch your efforts further. Learn how to turn your blog’s back catalog into your biggest asset.
How Many Stores Does Your Business Really Have? The Multi-Door Website Approach
Your homepage isn’t your only storefront. Most small business websites rely on a single entry point—but your customers don’t all walk through the same door. The Multi-Door Website Approach helps you create targeted pages for specific services, making it easier for people (and search engines) to find exactly what they’re looking for. More doors = more traffic, better rankings, and higher conversions.
Website Metadata: What It Is and Why You’re Probably Doing It Wrong
Is your website not being found? Your metadata might be the silent culprit. I know that the word Metadata is terrifying to many. It sounds too technical. I get it. But don’t let it intimidate you. Like everything else in the world, it’s just a label. The concept is not that difficult. In fact, many […]
Stop Chasing Google Updates—Do This Instead
If you’ve had a website or worked with one for very long, you know one thing for certain. Google’s algorithm updates are relentless. It’s frustrating. About the time you think you have a handle on the last update, another one rolls out. It’s driven more than one website owner to throw up their hands in […]