The High Cost of Ignoring a Website Content Audit
It’s all about your ROI. This is precisely the post you expected to see on the blog of a web content auditor, isn’t it? Of course, but it’s also true. How easy is it to get trapped in the tyranny of the urgent? When we do, we focus on the successes or satisfactions of the […]
Is Your Content Strategy Doomed?
Most small business websites face this problem. A good content strategy is complex work. It requires hours of crafting compelling website content. But that’s only the beginning. Every page must be optimized for both visitors and search engines. That means paying attention to SEO requirements, including researching and incorporating keywords. Then… The traffic you worked […]
How to Infuse Your Marketing With Hope
2025 is upon us! With it comes the hope of a fresh start. It’s important. We all need something to help us get up and keep trying. Having a calendar rollover to a new year is one of those things. Another can be your company’s marketing efforts. Done right, it can benefit your visitors and […]
4 More Ways Your Website Could Be Holding Your Business Back
Find and Remove Hidden Barriers to Your Website’s Success Your business website is not “just a website.” Neither is it an online billboard. Or a digital brochure… Those days are long past. Now, it’s a multifunctional platform that helps visitors discover what makes your service or products unique to them! The “to them” part is […]
How to Find the Right Keywords for Your Website
As a small business owner, your priority is running your business—not learning the ins and outs of digital marketing. But what separates thriving solopreneurs from struggling ones isn’t talent—it’s the ability to market effectively. The key is understanding and using the right keywords. This will drive the right audience to your website and boost conversions. […]
Small Business Website Audit: 6 Essential Fixes to Prevent Costly Mistakes
In 2016, Wells Fargo made headlines for failing to oversee its account-opening practices. This costly oversight damaged its reputation and customer trust. Similar issues with oversight can have a similar impact on small businesses. This is true even in seemingly small areas like website performance. The consequences can be dire if customers struggle to trust […]
6 Proven Headline Hacks to Skyrocket Your Click-Through Rates Today
Have you ever walked up to a business and thought how inviting the place looked? Or maybe you started up the stairs only to have a snarling bouncer step up to block your way. In the world of websites, that’s the job of the headline. If you craft the wrong headline, it doesn’t matter what […]
From Solitaire to Sales: Rescuing Your Neglected Website
“I don’t get it. The people who built my website did SEO and said I’d be all set, but I’m not getting any sales!” It’s a common complaint. Most small businesses hire someone to build a website for them. A few do it themselves or have a relative build one. Then, the business braces itself […]
The Power of Proof: How to Build Credibility and Win Over Customers with Evidence
The ads looked great, and the trailer was hilarious. The cast was a fantastic collection of comic actors, so my buddies and I were at the theatre on opening night. We had our popcorn and soda, and we were ready to laugh. Then the movie started… And to our surprise, it wasn’t funny at all. […]
3 Steps to Improve the Writing on Your Website
Most business owners are not writers and do not want to become writers. However, unless they can afford to hire a writer, they are often left to supply the text (what the industry calls ‘copy’) on their website. So they stare at a blank page and eventually write something like this little blurb: When T.D. […]