About Me
About Me
I know your situation with your business website, so I can offer a tailored solution.
Why? Because I’ve been there.
Like you, I started with a business that needed websites. But that was a long time ago. Back then, online business was in its infancy. Like you, I had my area of expertise – writing – and didn’t initially see myself becoming a website expert. But here I am, and through years of learning and adapting, I discovered a passion for helping businesses like yours thrive online.
What truly drives me is the opportunity to help other businesses like yours achieve their goals and thrive online. This is not just a job for me; it’s a passion.
My unique blend of experience and expertise is what sets me apart. From my background in marketing and copywriting to my hands-on experience building and optimizing websites, I bring a holistic understanding of what it takes to succeed in the digital realm.
You need someone who can bring a holistic understanding of the specific requirements of the digital realm. You’re trying to run a business. You don’t have time to learn to master web marketing. Things like:
- Search Engine Optimization (SEO).
- Enhancing the User Experience (UX).
- Understanding how your customers use websites.
- Crafting your message (Marketing).
- And all the myriad details that don’t seem to matter but do.
Fortunately, because of my background, you don’t have to. I can guide you (and even help you with copywriting).
I study best practices in website content, so you don’t have to. I also follow the gurus—and study persuasive writing—again, so you don’t have to. All so I can help transform your underperforming website into a conversion powerhouse.
In other words, I did all the bumbling and studying so you can focus on what you do best.
But here’s the kicker– it’s not just about the technical stuff. I genuinely care about helping businesses like yours succeed. I get that your website is more than just pixels on a screen – it’s your digital storefront, online hub, and ticket to help more customers solve their problems and grow your business simultaneously.
So, what are you waiting for? Let me help you take your online presence to the next level. Together, we can unlock your website’s full potential. We will navigate the complexities of the digital landscape and chart a course for success that’s tailor-made for you. Let’s team up, roll up our sleeves, and turn your website into a conversion machine that works as hard as you do. Sound good?
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What is it like to work with me? These testimonials probably say it better than I could:
When working with Kurt, I always found him to be highly professional, an encourager, and to possess wisdom and expertise in a variety of areas. He is a collaborator, a team player and values the opinion and experience of others. Many times Kurt is the voice of reason, having the ability to look at the big picture, while not ignoring the details needed to complete a project. He is easy to work with and brings a sense of calm and methodology to any group meeting!
I miss working with Kurt Shinn. I miss his empathy, his creativity, and his ability to seek compromise within a group while still maintaining his own views. Kurt is an alert observer I relied on to note finer details that slip by myself and others. This is true whether it refers to his writing and editing or to his ability to understand group dynamics, or even to his work with acting students. He seeks consensus while actively avoiding a group think culture, always working to get every idea considered and respected. Had I the opportunity, I would work with Kurt again, and again, and again.
So, what can you expect to work with me to improve your web content?
This is how the project works:
- We will chat via video to discuss your business, clients, website, and goals to see if we are a good fit.
- I’ll send you a summary of our discussion and a formal website analysis proposal (contract) with a timeline and pricing laid out.
- You’ll approve the summary and the proposal and submit a 50% deposit.
- I’ll prepare a road map to improve your web content via
- Content analysis
- Site usability
- Site architecture
- SEO
- More
- A follow-up video call to discuss findings and recommendations.
- You submit the 50% balance for the fee.