Services
Website
Audit
You know your website is underperforming, but knowing exactly what to fix can be overwhelming. I’ll compare your website to today’s best practices and create a plan to remove the guesswork.
Home Page and Secondary Page Copywriting
I will use my knowledge of best practices to create clear, compelling copy that features clear placement guidance for your Homepage and secondary pages.
AI
Search
Don't get left behind as search practices and AI usage changes. Make sure that your website will still show up when your target market comes looking for you!
Website Audit
A website audit saves you money by identifying the specific elements of your website that need improvement to compete in today’s marketplace so you don’t have to change everything unless you want to.
What I look at:
I take a comprehensive approach to your website, taking into account
- what Google demands (SEO),
- communicating your message (copywriting), and
- user experience.
Not only do I focus on the five major aspects of marketing via your website, but I also have a twenty-one-point list (each point has multiple subpoints for a total of seventy-six [76] details) that I will look at – any one of which can majorly impact your website’s ability to convert visitors to clients. These include:
- A far too common mistake that will make you groan if you discover it’s on your website.
- An easy fix that can take you from obscurity in Google to a much higher-ranking site.
- A widespread mistake that turns off your visitors as soon as they get to your website [and it’s not pop-ups – though they don’t work either!]
- An essential that can turn an invisible page on Google into a well-ranking page.
You see, web traffic only brings prospects to your website. That’s important, but if your website can’t convert – you know how that song ends. If you’ve read this far, you’ve been singing it too long already.
Don’t wait. Take advantage of my website consulting services and:
- Increase your web traffic.
- Improve your click-thru rate.
- Improve your sales funnel.
- Improve your bottom line!
Why wait?
Opens a new window to get you started!
Homepage and Secondary Page Copywriting
Ready to improve your conversion rate? Hiring a copywriter who is versed in best practices is an excellent way to achieve your goals and get the highest return on your investment.
I can help you:
Create or refine your offer.
Write clear content for your customers and Google while creating an easy-to-follow front end of your sales funnel.
Advise you on layout issues that impact your conversion rate.
A note about secondary pages: The internet allows us an advantage merchants never had in the brick-and-mortar days. Your secondary pages can essentially operate as secondary “front doors.” Imagine a retail hardware store. It carries screwdrivers, hammers, etc. But in a brick-and-mortar setting, the customer has to enter through the front door and search, hoping there is enough signage or help to guide them to what they are searching for. On the internet, we can create a secondary page on the website that serves as a front door to people looking for screwdrivers – and often, those secondary pages have less competition, making it easier to climb your way to the top of the rankings!
AI Search
In 2025 75% of all homes in America will have smart speakers. Voice search is booming—today, 20% of mobile searches are done through voice.
If your website isn’t AI-optimized, it risks being overlooked in future searches. Picture potential customers asking Siri or Google Assistant for recommendations—and your business doesn’t even make the list. That’s how fast you could lose visibility and relevance.
What should you do?
I’ve done the research for you. My desk is covered with insights and expert recommendations, but I won’t overwhelm you with endless details here—you don’t need to be a digital marketing expert. Instead, let me do the heavy lifting.
As a certified Web Content Auditor, I’ll craft a tailored plan to boost your website’s SEO and user experience. Why is this important? Because these are exactly the elements AI prioritizes when evaluating websites.
Bonus: I’ll provide a detailed checklist of AI’s latest criteria for your developers, so you stay ahead of the curve.
With a comprehensive Web Content Audit, your site will be optimized for AI. Here’s what that means for you:
- Improved SEO rankings
- A streamlined, user-friendly experience
- More leads and sales
In short, it’s an investment with real returns. Schedule your free initial Web Content Audit Consult now!