A well-designed website is a cornerstone of any successful business. After all, it is more than just an online brochure. It can and should be so much more. It should be a resource for your clients, providing the education they need. It should prove your expertise in your field. It should communicate your brand. It communicates your commitment to your customers and to staying up with technology. And so much more… including being an online sales force in many cases.
That said, minor missteps can result in lost customers and revenue even in the best situations. Here are four common ways your website could be pushing visitors away:
1. Poor Navigation & Information Architecture
If users can’t easily find the information they’re looking for, they’ll leave. Cluttered menus, inconsistent layouts, or buried pages can frustrate visitors, diminishing trust and leading them to your competitors.
Quick Fix: Simplify your menu, use descriptive labels, and ensure your site’s structure aligns with how users search for information. Navigation is not the place to get cute or creative.
2. Slow Load Times & Poor Performance
Today’s visitors expect websites to load in under three seconds. A slow site frustrates users and can negatively impact your search engine rankings.
Quick Fix: Optimize images, leverage caching, and use a fast, reliable hosting provider to ensure your site performs well.
3. Poor Mobile Experience
Over half of web traffic comes from mobile devices. If your site isn’t mobile-friendly, you’ll likely lose significant business opportunities.
Quick Fix: Use responsive design principles and test your site’s mobile experience to ensure it’s seamless and user-friendly.
4. Missing Opportunities to Convert Visitors
Even if visitors stay on your site, they may not know what to do next without clear calls-to-action (CTAs). Without these, you risk losing potential leads or sales.
Quick Fix: Strategically place CTAs like “Contact Us,” “Request a Quote,” or “Download Your Free How to Guide Now” on every page and guide users to the next step in their journey.
Ready to Fix These Issues?
Discover how a comprehensive website audit can identify and resolve these problems, boosting your site’s performance and customer appeal. Book your free consultation today (opens to my Calendly page) to get started!
Or, are you curious about what else you might be overlooking? Read the next article for four additional ways your website might hold back your business.