Demystifying USP: How to Craft Your Unique Selling Proposition
What is a USP? Is it an Undersized Sandpaper Project? It might feel like that if you don’t understand what it is. Especially if you find yourself on the spot trying to explain your company’s USP. Right about then, you’d want to explain why USP stood for United Spectacled Panthers or Untied Shoe Possibilities. USP […]